How to Write an Editorial & Make It a Success?

It doesn't matter what you need an article for. No matter where are you studying in Europe or Japan. The theme of you work doesn’t matter as well. Regardless of the purpose of your piece and the covered topic, you need to know all the specs of how to write an editorial to create a truly quality piece; saying that anyone can deliver a great newspaper article is probably an exaggeration, but still an interesting post can be written in different many ways; a couple of simple tips will guide you on the writing process and help you deliver a straight-forward editorial.

Tip #1 - Any Article Starts with a Headline

The title is the most important part of the article. Why? Because it is the title that the potential reader will determine whether to read the whole article or not; therefore, the title should grab the attention and interest of the reader and convince him that the post contains critically important information a person should definitely be aware of; what is more, a good editorial is about a controversial issue; that’s why you need to conduct a research when making a decision on what to write about.

Although anyone can formulate a title, finding a catchy headline that will attract attention from the first sight requires some time, skills, and a talent; you will need some time to practice and train your muscle of finding winning formulations for you paper. You can start to do it right now.

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Tip #2 - Content of the Article Highly Matters

Everything between the title and your signature with email is the content of the article; tit is the contents of editorial what makes people read it in full; people will hardly spend time on reading a boring and wordy piece; therefore, your mission is to find unique material, argument, statistics, pieces of news and include all this information in your paper.

Another important thing in editorial writing is that it has nothing in common with story telling or retelling of any happenings; your main goal is to thoroughly analyze all the information you have found and give it to your audience in an easy-to-grasp way.

Tip #3 - Get a Focus on the Intro

The first paragraph is very important in any editorial. Of course, the entire body of your piece is significant as well; however, the opening part of your paper is expected to be the maximum informative and intriguing point; it is to persuade the reader that the entire piece is full of useful and critically important facts and data; in other words, the introduction should convince the reader that the article chosen by the title is exactly what he needs; it is not easy to draft an introduction, but that's what the practice is needed for; it is difficult to learn everything at once, but what if you have a talent for creativity; do not be afraid - try and see the results; if you know how to write an editorial, it is not difficult to get it started.

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Tip #4 - Use Short Words, Sentences and Paragraphs

You can use long sentences in conversation, but when you write, try to use them less often. Short sentences are easy to perceive and remembered. It is the goal you need to achieve. Having written the text, you can always make some sentences shorter, breaking them into parts and removing unnecessary words and formulations. These are the best solutions.

Tip #5 - Try to Write Less, Not More

Remember that the quantity has nothing to do with quality; it is always better to avoid long writing about some things that can be explained/ described in less words; long and wordy work makes it difficult for the reader to get to the main opinion you want to prove and allocate the most important information; he will simply get lost in your long sentences and senseless paragraphs.

Tip #6 - Spend Time on Editing

When your editorial draft is ready for being edited, approach the task without reservation; get it started as soon as possible since this process takes more time than the mastering of an editorial from scratch; you are to re-read the piece several times, analyze all the formulations and words, check it for errors of any kind; during editing, it is important to step back from writing and evaluate your text objectively, as a strict editor; pay attention to how clearly you are expressing your thoughts, whether you have long words, confusing sentences, and unnecessary clarifications.

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Dos & Donts in Editorial Writing

There are some silent rules and standards that are to be kept in mind when you work on editorials:

• Complicated terms/ slangy expressions are taboo;
• Forget about exclamation marks;
• Trite expressions are to be avoided;
• Overexagerrating is unprofessional - avoid it;
• Never use 100 percent statements;
• Do not attach much importance to current facts everyone is already aware of;
• Do not use unnecessary, superfluous, repeating words whose repetition is unnecessary;
• Do not use extra commas. But if a comma is needed, be sure to put it;
• Phrases in brackets (even if they are needed) should be avoided (they distract readers);
• Try to be specific and empowered. Use strong argument and numbers in your editorial writing.

Following our instructions, you will learn how to write an editorial for a magazine, website or a newspaper, make scientific material or an interesting post for a blog. Just try, and you will definitely succeed!

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